In this research, while briefly getting acquainted with the automotive industry and the principles and indicators of innovation in a car manufacturing company, it was tried to determine the innovation capability gap between the desired level and the current situation. W
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In this research, while briefly getting acquainted with the automotive industry and the principles and indicators of innovation in a car manufacturing company, it was tried to determine the innovation capability gap between the desired level and the current situation. With this awareness, opportunities are provided for the growth and development of the automotive industry and suggestions can be made to get out of the crisis and recession in this industry. It should be noted that different industrial sectors, while having similarities, have different characteristics and coordinates, and innovation studies in industrial sectors should be done taking into account these differences. This research is applied in terms of objectives and according to the presence of the researcher in this industry and the use of questionnaires within the organization in terms of survey method and field type and case study. The researcher seeks to conceptualize and answer this question that "What are the indicators of innovation capability in the automotive industry and what is the distance between these indicators and the desired level?" The results of this study show that in recent years, the trend of applying innovation in this automotive industry in Iran is Has decreased and the level of organizational innovation is not effective. Therefore, changing the existing policy and organizational structure of car companies, especially in the system of innovation and research and development and changes in the culture and attitudes of managers, is necessary to move towards the use of effective indicators of innovation and technology.
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